If you're like the many folks who are confused about how to get your own e-commerce website or online store going, then this introduction to e-commerce is for you.
A few of the subjects we'll cover are:
Assessing your product or service for e-commerce
Planning and registering your business, web address, and identity
Financial / banking set-up
Understanding Search Engine Optimization (SEO)
Critical aspects to site building for e-commerce
Expectation and performance measurements
Launch and Fulfillment concerns
Post launch metrics and analytics
Marketing your store and driving traffic
Site optimization for best results
There are a lot of things to consider in building your e-commerce site and this basic course will give you a roadmap of what you'll need to navigate in order to bring your product or service online for fun and profit!
Scott Mowry graduated with a degree in Illustration from Pratt Institute and has been a creative professional/team leader in digital product development, web design, e-commerce, and advertising/promotion throughout his career. He was Design Director of Interactive Content at Highlights for Children for 15 years before working as Creative VP for Buyseasons, an internet specialty e-retailer in Milwaukee, WI. In December of 2017, Scott started Maptown Project, a specialty advertising and promotion firm located in Honesdale and Hawley, PA.
Learn more about Scott at: scottmowry.com/about/.
Registration is required at: http://events.constantcontact.com/register/event?llr=kh4mz7kab&oeidk=a07ehki79whcd0610b8