Register here: https://pasbdc.ecenterdirect.com/events/29053

Fee: No Fee
Point of Contact: The University of Scranton SBDC (570) 941-7588
Program Format: Online Meeting (Live)
Description: A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.
This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such as:

• Why should I create a marketing plan?

• What should my marketing plan include?

• What are the benefits of having a marketing plan?

Attendees will also receive an example marketing plan at the conclusion of the session.